In March 2018, Tampines Town Council (TTC) launched the ‘Love Me Don’t Feed Me’ campaign to create an awareness on pigeon-feeding. The rapid rise of pigeons in the neighbourhood is due to the frequent feeding by residents.
While some do it out of compassion, the act is frowned upon due to its potential hygiene issues. Food remnants left by pigeons attract other pests, and in return, contribute to a dirty environment.
The number of complaints received by TTC was displayed on banners that were hung within the residential area, starting with Block 343, Tampines Street 33.
Together with several message boards that conveyed the frustrations of other residents, the installation also served as a reminder that it is against the law to feed pigeons. Anyone caught can be fined up to $500.
The installation was followed by a string of public education posts over at TTC’s FaceBook page to further enhance the message. One of the posts curated was the various ways one could show their love for the neighbourhood bird, instead of feeding it.
Feeding pigeons not only increases the rate of its reproduction, hence rapidly multiplying its population. It also changes their palettes to prefer food consumed by humans. Known as independent birds, pigeons are capable to source out food for survival.